It's hard for me to talk about this. It's hard because I'm a car "purist" as it were. I think brands should stick to what they know. That view is outdated and very probably wrong but that's how I see it.
BMW haven’t just designed a limited edition of an already hotly anticipated car. They have started with an ethos and woven it into the very fibre of this machine. They have even stitched, and milled the distinctive meteorite pattern into the headliner, exterior mirror caps, the front splitters and even the brakes.
The excitement is back and I think it is because of two things; personality and identity. The top tier of motor racing has its individuality back. We are seeing great motoring brands reappear, in name at least, and that opens the door to general petrol heads, not just people who like to watch 75 laps of screaming V6 on a Sunday afternoon.